![]() ![]() So much of the money collected ostensibly on behalf of publishers is sucked up by ad tech firms, ad fraud, and intermediaries that half or less reaches the actual sites. Signs are already visible that the whole edifice of the online ad industry may be due for a collapse. Apple’s new app-based disclosures and the requirement of consent to track outside of the app continue its evolution in insisting on customer privacy. ![]() Facebook’s business model appears to rely on routinely violating its users’ privacy and then promising to do better, which it never does.Īpple has progressively clamped down on user tracking in Safari and apps over the last few years, describing such efforts as part of its mission to create a safe and generally “opt-in” Internet, in which your online activities remain protected and private unless you choose otherwise. While Amazon and Google have their own issues with disclosure, tracking, and consumer violations in the US and internationally, the biggest privacy abuser is, of course, Facebook. Other big firms flap their gums about how privacy is important, then routinely lobby for loopholes, pay small fines for violating regulations, or construct methods that deceptively violate user consent. In other words, Apple is blowing like mad on that house of cards.Īmong the top tier of tech companies, Apple is the only one that places its customers’ privacy in its list of central concerns-and means it. However, when you dig into the post, it turns out that, despite the hyperbolic headline, the author actually says:Īpple hasn’t ‘killed’ IDFA per se, but has made tracking in apps an ‘opt-in’ situation in iOS 14 as part of the company’s continued focus on user privacy. The headline reads, “What Is IDFA and Why Apple Killed It.” IDFA is the device-based advertising identifier Apple attaches to its hardware, which functions like a browser cookie for a device and which users can reset whenever they like. ![]() This blog post from Invoca-a company whose business I cannot figure out exactly because the ad and marketing industry has become so very baroque-explains the insider view of Apple’s moves. While that claim about success may or may not be true-an increasing amount of evidence, noted below, suggests that it is not-the industry has become dependent on concealing what it does with our information, fearful that if it were known, the house of cards would come crashing down. The online advertising industry claims that advertising success is possible only through highly targeted advertising, in which each ad that appears on your screen is the result of a billion billion calculations of everything known about you, including your clicks and visits from mere moments ago. By and large, the industry prefers that people don’t know how much their private information is being extracted and used, and it hates having to ask for permission-because it knows most people will say no. These two changes have roiled the online advertising industry, which has unfortunately shifted over its 25 years in existence from being excited about counting clickthroughs and measuring them against actions to luring users into a deliberately invasive stew of misdirection and obfuscation. In the near future, it will also require that apps get opt-in permission to track users by any personal identifier or a device’s unique advertiser identifier. In late 2020, Apple rolled out its new privacy guidelines for apps, which require explicit and detailed disclosure by apps of their collection and use of personal data. Brave browser review ars technica for free#
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